Ag_Audience_1_Web.jpg

Down-to-earth Decision-Makers

It is a proud and diligent group that defines our Agriculture audience. They’re agriculture operators, producers and hobbyists who are hard-working and tech-savvy. They’re focused on growth and success — and sometimes, unfortunately, simply on survival. Many of our agriculture readers still like the convenience of news that arrives in their mailbox in addition to their inbox. Proof? In an era of decreasing print publications, Swift’s agriculture publications are growing in subscribers and reach. But our readers also embrace technology, keeping up with agriculture news, trends and innovations through our websites and social media platforms. While our print reach is focused on agriculture markets in South Dakota, North Dakota, Montana, Wyoming, Nebraska, Colorado and Wisconsin, our digital reach is worldwide.

Ag_Audience_2_Web.jpg

Connect with Your Core Market

Our readers are bona fide operators and producers, using our publications and sites to make critical, sustainable business decisions daily. Whether raising a few chickens in a suburban backyard or ranching 10,000 acres in Montana, our readers trust that the information and advertising in our publications is worth their time and money. That investment of time may be on a smartphone in the tractor while the latest GPS technology does the planting, or with a newspaper in front of the wood stove, waiting for a heifer to calve at 3 a.m.

Ag_Audience_3_Web.jpg

The Swift Local Advantage

With a reputation that spans more than six decades, we are still Grandpa’s newspaper. We’re also Mom’s performance horse blog, your city-slicker cousin’s go-to for online “country” stories, and Dad’s source for the most recent livestock and grain market reports. Our audience still connects at the feed store, but they’ve also embraced the value of online news and social media. We can help you reach them wherever they are, because while we live and work in the markets we serve, our reach has no boundaries.

Learn More:

Complete the form to download our Agriculture market media kit. 

Diverse media channels with local, regional and national reach

The Fence Post ♦ Farmer & Rancher Exchange ♦ Tri-State Livestock News ♦ Countryside & Smallstock Journal ♦ Backyard Poultry Magazine ♦ Dairy Goat Journal ♦ sheep! Magazine ♦ Acres USA