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10 Must-Have WordPress Plugins for Business Websites

WordPress has become the go-to CMS (content management system) for small-business websites. And with thousands of WordPress plugins available, it can be difficult to decide which plugin is best for your site. The good news is that I’ve done the work for you. Below you will find a list of 10 must-have WordPress plugins for business websites.

From content to analytics, these plugins will help you determine which tools are best for taking your business to the next level, and hopefully saving you time and money along the way!



Did you know more than 70 percent of visitors who abandon your website will never return? It’s time to engage with those visitors and convert them into customers. Download OptinMonster, a lead generation plugin that converts website visitors into email subscribers. This is powerful customer acquisition software to help you grow your email list. With several options to integrate with popular email vendors, OptinMonster should be on the top of your list of tools to add to your business website.

This tool also has the option to build and add forms to your website pages. OptinMonster’s “Exit Intent” technology also detects user behavior and prompts them with targeted campaigns when someone is about to leave your site.  

Learn about all the great features of OptinMonster in these case studies.


As a business owner, one of the most important features to have on your website is a contact form. If you don’t already have one, download the WPForms plugin. It’s a beginner-friendly tool that doesn’t require any coding. It allows you to easily create contact forms, email subscription forms, order forms, payment forms — you name it and you can build it using WPForms.

WPForms also has a variety of templates that can be easily customized so you don’t have to start from scratch.

There’s a free WPForms Lite version available for those who are looking for a simple solution. If you want more advanced features, then get the Pro version. WPForms is currently running a promotion for 20 percent off if you use the promo code SAVE20.


Yoast SEO

Yoast SEO is one of my favorite WordPress plugins. As a digital marketer, I understand the importance of search engine optimization and getting my content found through organic search results. Yoast SEO makes it easy to optimize your blog posts by forcing you to choose a keyword to focus on before you start writing. Other features include a snippet editor and real-time page analysis functionality that helps you optimize your page content, images titles, meta descriptions and more to XML sitemaps.


device-demo-growth-sm.pngThis is the one plugin you need for analytics, stats, related posts, SEO, social media, security and backup services — pretty much anything and everything related to digital marketing. Enhance your website by taking advantage of all of Jetpack’s features, or pick and choose only the tools you need for your business. 


As a busy business owner, the last thing you want to do is sift through spammy blog comments on your website. They’re annoying but inevitable if you’re publishing content on the Internet. Akismet aims to eliminate those comments by automatically reviewing and filtering comments to detect misleading links and signs of spam. Save yourself some time and download the Akismet plugin to maintain control over the comments being displayed on your blog posts.

Title Experiments

Most people choose to read blog posts based solely on the title. Install Title Experiments to test your blog or page titles and discover what your readers find most interesting. Get more clicks to your content and drive more revenue to your content marketing strategy with this plugin in your toolbox.

Title Experiments allows you to A/B test different variations of blog titles to get a higher click-through rate. Each of the titles will be served randomly to your viewers and the plugin will measure if people respond to the title by reading the post. The plugin will then start optimizing your content and begin to serve the better-performing titles.


Editorial Calendar

This plugin will keep your blog organized and your team on track with consistent publishing. The Editorial Calendar plugin uses drag-and-drop functionality to help you schedule and manage your blog content. Do you act as the content manager for your team? If so, manage multiple authors and quickly edit titles or publishing times with this all-in-one organization tool.

Broken Link Checker

There’s nothing worse than a website with broken links. Broken Link Checker offers a solution to the problem. This tool will check your posts, comments and website content for broken links and missing images. Once installed, the plugin will begin parsing your website looking for links. When parsing is complete, the plugin will check each link to see if it works. All broken links will be identified in your admin panel so you can clean them up.

Beaver Builder


You hopefully already know that user experience (UX) plays a big role in website conversions. Varying placement of features such as call-to action (CTA) buttons, forms and content can result in increased conversions and sales. Beaver Builder is a powerful plugin that helps you easily create landing pages without needing to know how to code. It allows you to drag and drop page elements into a template using a super simple interface. Start building beautiful, professional pages in minutes with this plugin!


If you’re a business website needs to allow customers to book appointments, then BirchPress is your plugin. This tool allows you to easily add a complete online booking system to your WordPress site. Easily embed a booking form in a page or post via shortcode. Help your visitors seamlessly book appointments or make reservations online.

Did I miss your favorite plugin? Let me know in the comments section below!


Hannah Vergara

Written by Hannah Vergara

Hannah Vergara is a firm believer in holistic living and marketing. Using her creative passion and love for technology, she recognizes the importance of interactive engagement through a steady flow of relevant, user-oriented content in today's fast paced digital world.


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