Video continues to be an ever-growing and evolving marketing and advertising strategy for businesses. Nearly 80% of B2B companies are using video in their content marketing strategy. With this kind of competition, you want to stand out and ensure that you are creating effective video content.
The good news is that smartphone technology is so advanced that you can create high-quality video without investing in costly equipment. I recently watched a presentation titled 10 Tips for Creating Quality Video Using Your Smartphone for MarketingProfs PRO presented by Rocky Walls, CEO of 12 Stars Media. The tips were so good I thought I would share them here so you can get started filming quality video using just your phone.
#1 - Define your purpose
No matter what equipment you’re using, if your video doesn’t have a strong purpose or goal, it won’t be effective. Your audience simply won’t know what to do after watching your video. Here is a guiding sentence you can consider during this process: People who watch this video will (blank) because I show and tell them (blank)
Let’s fill in those blanks. First: people who watch this video will (blank) - what are they going to do, know, or feel?
Second: because I show and tell them (blank) - what are we going to show them that will convince or cause them to tell that emotion or action.
This small step will help keep you on track as you shoot and edit your video. Because at the end of the day creating high quality video is only one half of the equation
#2 - Get good audio
Make sure that your audience can understand what’s going on in your video. The last thing you want after spending time filming and editing your video is for your audience to miss important information because they can’t hear. This may mean investing in a lapel microphone, because the clarity the technology will bring to your video is worth the investment.
#3 - Stabilize your video
Nobody enjoys shaky video content. It can make some feel a bit queasy, and it can distract from your content and message. Easily avoid shaky video by filming your video with a tripod and phone mount adaptor, both of which are relatively inexpensive.
#4 - Get good lighting
Understand how to manipulate the light available to you in a way that adds to your content. Easily move the direction you are filming so you can see what lighting is the best. Tip: Have the key lighting illuminating your subject so it is not hidden in the shadows.
#5 - Shoot horizontally
It may seem more natural to shoot your video vertically, and that’s because it is more comfortable to hold your phone vertically. But consider this: Most of the devices we view video are horizontal. Think about the end result and train yourself to shoot horizontally.
#6 - Get moving
The difference between a photo and video is the ability to show movement, so be sure you capture this in your video to make it engaging for your audience.
#7 - Lock the exposure
Your phone has auto exposure and focus settings that can cause some major problems when you’re shooting video. If your lighting changes or your subject moves unexpectedly, your phone can change and take something out of focus. Easily lock the exposure and focus so this doesn’t happen.
#8 - Craft framing
Be creative with the framing you use in a video. Give your viewer some perspective into the scene so they can immerse themselves within your video and see the full scene. Alternate between wide, medium, tight, high and low shots to change the angle so your audience can see the full picture or a specific focus.
#9 - Add time/hyperlapse & slomo
Amp up your video by incorporating these features to add visual interest. Most smartphones have these features installed already, or you can download an app to begin using these feature.
#10 - Check the gate
This term comes from the old film days when directors needed to check and make sure that nothing came between the camera lense and the film that would block the shot or be distracting to the viewer. Gone are the days of film, but this can still be an issue. Review your clips after recording to ensure everything looks and sounds its best before you conclude filming.
As you can see creating video content doesn't need to be difficult! Are there any tips that you have for creating high quality video that I may have missed? Leave them in the comments below, and don't forget to subscribe to our blog so you never miss any relevant marketing information again.