“Twitter it is one of the best free traffic sources for your brand.”
- Kim Garst, Social Media Success Summit 2015
Twitter is one of those polarizing social media platforms: either you love it or you hate it. This being said, if you aren’t already on Twitter or have been unsuccessful in the past, you may be searching for ways to get started using the platform for your small business. Fortunately for you we have 5 helpful marketing strategies for Twitter to help you get started.
Before people follow you, they’re going to want to know a bit more about your business. Ensure that you have a professional image or logo uploaded (don’t be an egghead!), have a link to your website in the bio, and be sure your account is public. You will also want to be sure to create a strong bio that has no spelling mistakes, includes relevant keywords, and adds personality to your brand - all within the 160 character limit of course.
To share the right content in your industry you need to be sure you’re following the right influencers in your specific niche. To do that, the best thing is to see who is following you and return the favor. Visit Klout and Kred to help identify like-minded people.
One great tip is to be sure you comment and engage with those who follow you. Thank them for any retweets, mentions, and follows with a customized message. Be sure you are engaging candidly with the content they are sharing. Once these people know you are truly adding value, they will begin returning the favor.
This tip really goes hand-in-hand with tip two, but Twitter is all about the relationships. Manners matter on Twitter so be sure you are acknowledging and responding to Retweets and @mentions on your account. This is a kind of customer service so you want to be sure if your followers have a concern you are immediately replying.
Twitter offers unparalleled ability for you to reach important people in your niche, even engage with them. For this reason, make sure you’re not only posting frequently, but that you’re sharing information that is valuable to your followers. You can do this by creating a content marketing stragegy.
Re-tweeting content that is important and can help you establish your brand as an authority on a specific subject. This is easy to do when you are following the right industry leaders in your niche. Just be sure to modify the tweet slightly to add your own spin and perspective so your followers see it as relevant. Share timeless content or information that you have written or shared before as a brand; these stories that may not be the newest, but are always relevant no matter how old in unique ways. Auto schedule tweets for different times so you can maintain your social media presence even when you have other pressing business needs. All these tips will help your audience see you as the authority, helping your brand stay top of mind.
According to Internet Live Stats, there are more than 7,000 tweets sent every second. With all this competition it’s no wonder that the lifespan of a tweet is about 18 minutes (a little longer if your post is retweeted), and most retweets happen within 7 minutes after you tweet.
With such a small window of opportunity you want to be sure you’re catching your audience's attention with the content you are sharing. If your tweets are falling flat, try these tips to grab your audience’s attention:
Tweet quote stats from your blog post that encourages your followers to click. This example from Social Media Today includes a graph as an image that truly drives home the point of their blog.
Make your CTA (Call-to-Action) clear and actionable. This example from Marketing Land may not be the sexiest, but it’s clear what action you are expected to take as a user. Clear and easy work very well.
Also, incorporating imagery will help increase your engagement up to 150%. Make sure your image is relevant to the content, and it captures interest. Here is one great example from SocialMedia Examiner. The image is relevant to the content and it supports the tweet perfectly.
In no way are these the only techniques for winning at Twitter, but they’re a great place to start. What other Twitter marketing strategies do you have? Be sure to comment below with your favorite Twitter tips and strategies.