Many small businesses have employees who play multiple roles. This makes it even more difficult to operate as a marketing team of one. Fortunately for you, there are three steps you can take to run a marketing team alone and effectively reach your goals. Follow these marketing tactics that will lead you towards success.
Take A Step Back
The first thing you will want to do is look back at the work you’ve done to market your business. Begin with an audit so you can understand what you’ve done in the past, what’s driving sales, and what the cost of your efforts are. Look at all content and email campaigns; make a list to see what has performed well, and what needs more work. This will help you set benchmarks for success moving forward.
Next, you’ll want to be sure that you’ve developed accurate and detailed buyer profiles. Who are the customers you are trying to reach? What is their story? What drives them? As a single-person team, understanding your audience in detail will help you market more strategically with personalized email messages, landing pages, call-to-actions, and content.
Plan Your Work
Once you know what works, you need to set clear and realistic goals for yourself. Consider what you can actually accomplish as a solo person.
You’ll want to clearly set your marketing strategy to complete the goals that you do set. Be as specific as possible, down to the individual email and social post if possible. Don’t forget to consider long-term goals and be sure to set these goals so you don’t get too bogged down in immediate actions. Then ensure you get buyin for your plans and strategy.
47% of buyers viewed 3-5 pieces of content before engaging with a brand. Think about the content you are creating and how it can fill a greater purpose. How can you turn a series of blog posts into a larger eBook or whitepaper? Are there ways to turn a webinar into a long-form site page? Can you turn any social posts into a presentation on slideshare? Remember to align this strategy with your target persona and the content they consume.
Work Out Your Plan
It’s time to put your carefully thought out plan into motion. The most important thing you can do as a marketing team of one is to think smarter, not harder.
Help is critical when you’re a team of one. This is why it’s also important to call up help from friends or fellow co workers. These people can help you brainstorm, write content, edit your campaigns, and so much more. By engaging other individuals you can learn what they’re hearing from customers, information that can be invaluable when you’re looking for a good topic for your next blog post.
Finally, be sure to analyze all your results. Be sure to track these to ensure positive progress. Mostly, don’t forget to share your results with the full team to help with buy in.
Remember that you’re a team of one. Your time is precious, so don’t be afraid to say no to those tasks or people who don’t impact your bottom line. Your time is precious and you’ve been tasked with a very important job of increasing sales and growing business.
What other tips and suggestions do those solo marketers have to share? Be sure to leave your comments below.