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Facebook Live: An Inexpensive, Easy, and Effective Way to Create Content and Engage in Video Marketing

By Brent Boyer September 12, 2017

The air of exclusivity that comes with producing and broadcasting live video has long since..

5 Digital Trends You Can’t Ignore: Takeaways from MozCon 2017

By Steph Merkle September 7, 2017

Like many digital content marketers, staying up to speed on shifting trends is on my daily to-do..

Step 1 to Marketing ROI: Understanding Your Best Customers

By Swift Local Solutions September 5, 2017

With all the advancements in technology and data collection today you may think you have a..

Holiday Promotion Ideas Perfect for Small Business Owners

By Ashley Lauwereins August 31, 2017

The holiday season is approaching, and the late-summer is the time to begin planning your..

How To Generate More Leads on Your Website

By Hannah Vergara August 29, 2017

Optimizing your website to generate leads is a no-brainer. The goal of any business website..

Snapchat Advertising Examples: Is It Right For Your Business?

By Brook Bentley August 24, 2017

Snapchat cites 173 million average daily active Snapchat Users around the globe. They also cite..

Content Promotion Strategies for Small Businesses

By Ashley Lauwereins August 22, 2017

There is no doubt that content is king. Content marketing has become one of the best ways to get..

Native Advertising Results: Brand Lift, Brand Loyalty, Greater Purchase Intent

By Lauren Glendenning August 15, 2017

In the world of native advertising, which includes sponsored content, branded content, and..

Content Calendar Examples & Tips for Small Business Owners

By Ashley Lauwereins August 10, 2017

A content strategy is key for any business wanting to establish a credible online footprint. It..

What is Behavioral Segmentation and Why Should You Use It?

By Sophie Sunderland August 3, 2017

Customer demand for customization has continued to increase in all industries. If any of your..

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