Snapchat cites 173 million average daily active Snapchat Users around the globe. They also cite that their audience spends an average of 30 minutes in the app each day. That is a lot of eyes that could see your brand.
Explaining a product that is strongly focused on images can be challenging, but let’s walk through some Snapchat advertising examples, how businesses use Snapchat and the Snapchat target market.
So, what are some Snapchat advertising examples?
If you are familiar with Snapchat, you may recall seeing your friends change up their selfie from a lens that make them look like a dog to a lens that now incorporates a brand name.
This is one of many Snapchat advertising examples.
Snapchat focuses on three types of ads within their app: Snap Ads, Filters and Lenses.
First let’s define Snap Ads. Snap Ads are a vertical video ad that is served to Snapchatters based on a defined objective, audience and budget that a business creates with their ad.
Next, let’s look at Filters. Filters are a way of being where your product is consumed, purchased or on people’s minds. But, what exactly does that mean… This means you can create a filter that a user can put over their image, and then during a selected date range and within a geographic area, the filter will be offered to users.
Lastly, let’s look at Lenses. Lenses are the most interactive Snapchat advertising example. They also allow reach to be on a more massive scale. Lenses typically allow people to take a video of themselves with your brands’ lenses over their face. This could mean sunglasses with your brand logo, turning a user’s head into a snowball or basketball with your brand incorporated or consuming coffee or a drink with your brand on it, for example.
Now that we’ve gone through an overview of some Snapchat advertising examples, let’s look at how businesses use Snapchat and if it been successful for business that have used Snapchat for advertising.
These three main ways to advertise on Snapchat provide a lot of opportunity for a brand to interact with Snapchat’s 173 million average daily active Snapchatters. Whether that means your business should advertise on Snapchat is another question.
How Businesses use Snapchat
Brands ranging from Bud Light to Benefit Makeup and Courtyard Marriot have shared their success stories with Snapchat.
Looking at Courtyard Marriott, for example, gives some insight to how businesses use Snapchat. During the Super Bowl, they reached 6.6 Million Snapchat Users and had a total of 14 Million views via a Snap Ad campaign.
Another success story of how businesses use Snapchat is from Gatorade who used a sponsored lens campaign. They had 165 million views of their lens that allowed users to ‘dunk’ themselves in Gatorade to celebrate the Super Bowl victory.
These advertising successes are great examples of Snapchat’s ability to provide a brand the platform and experience with users that builds the brand’s awareness.
However, there is no denying that for a small business these numbers would likely be a lot different, but with the ability to optimize a Snapchat ad, the ability to target your brand's target customer is realistic.
So, what is the Snapchat target market?
When using one of Snapchat’s ad products, they provide you the option to choose from over 300 audiences that are predefined based on what Snapchatters care about, where they go and what they buy.
Further than that they also provide the option to set up specific demographics based on age, location, device type and more.
So who is onSnapchat? According to Omnicore, the majority of Snapchat users are under 34 years old. This is something to consider depending on your brand and your marketing goals.
Ok, so now that we have walked through Snapchat advertising examples, how businesses use Snapchat and the Snapchat target market, if you want to add Snapchat to your social media marketing portfolio, here is how you can get started.
What Snapchat advertising tips do you have? Are there other effective social media marketing tips you want to share? Leave them below in the comments!