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Up Your Rankings With Technical SEO

Get Your Business Back On Track


Is your website taking a nosedive down in search engine results pages? If the answer is yes, then maybe you are in need of applying technical SEO tactics to your website. 

Technical SEO relies on hard data and is any SEO work that is done aside from the content with the intent to improve search engine results.

Many people focus on creating more content when they want to bring their website’s rankings back up. Ranking for your relevant keywords in search engines isn’t just about creating more content around those keywords. It’s important to understand what’s going on first to be able to fix the problem. You can use SEMRush to better understand what is going wrong with your website and the next steps to take to fix the problem.


Here are four strategies that can help increase your search engine rankings using technical SEO.



Page Speed:

Page speed | Technical SEO | Swift Local Solutions

 

Look at the page speed index. You can use webpagetest.org to do this. Put in your URL and it will tell you the areas that you need to reduce. Site speed is one of Google’s ranking factors. To get fast rankings, you need a fast site. If your website loads slowly, a large portion of visitors will quickly leav


 

 

Content Optimization:

Content optimization | Technical SEO | Swift Local Solutions

Perform a competitive analysis to optimize your website. Review your website and compare your homepage against your competitors that are outranking you for the same keywords. Update your SEO content to reflect what your competitors are successfully doing. For instance, make sure the headlines, the meta descriptions, and the page titles are clear, not just to the search engines but to the reader.

 


Indexation:

LSI | Technical SEO | Swift Local Solutions

Use LSI keywords. LSI stands for Latent Semantic Indexing, which are words or phrases that are semantically related to each other. In other words, the most keywords that are used together most often. You need to provide a context in your keywords and a theme around your content. Be clear to the user and to search engines. Creating content that's dependent on what it would mean to your target audience is key. Start with lsigraph.com - a LSI keyword generator.


 

 

Crawling:

Crawling | SEO | Swift Local Solutions

Invest in local SEO. Moz local is a tool that crawls the most important citations. This includes Yelp, Yahoo, Bing, Google, Facebook, and it alerts you, and in certain cases will fix your business information. You can use Databox to check your website traffic while implementing these four strategies. Databox is a business analytics KPI dashboard. It gathers all your metrics in one place and helps you deliver the crucial KPIs across multiple devices.


There are numerous SEO strategies out there to improve your search engine rankings and it can feel overwhelming. Start with applying these four strategies to help increase your search engine rankings and make your website more visible to your target audience. 

 

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Jennifer Burnside

Written by Jennifer Burnside

Jennifer Burnside is the marketing coordinator for Swift Communications. With a MA in integrated marketing communications, she comes from a background of market research and is most fascinated with the analytical side of marketing. She enjoys being out in nature, slow travel, hot air balloon rides and wine.

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