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Use the Off-Season to Kickstart Your Holiday Marketing Ideas

The first day of fall has already come and gone. If you haven’t started thinking about your holiday campaigns now is the time to start. With the offseason in full swing for many businesses, now is the perfect time to take advantage of the slow season and focus on the busy days ahead.

Many businesses rely on the holiday season to make a bulk of their revenue. Internet sales continue to increase as retail foot-traffic decreases. What does this mean for your business? Digital marketing is becoming increasingly more important.

Some Important Facts:

  • US retail ecommerce sales grew by 17.8% during the 2016 holiday season and is expected to grow 15.8% in 2017. (eMarketer)
  • 35.5% of shoppers will start shopping for products before Black Friday (CPCStrategy)
  • In 2016 the biggest holiday shopping day was December 17 - “Super Saturday” and many predict it to be similar this year. (National Retail Federation)
  • 72.1% of shoppers plan to look for gifts on Amazon (CPCStrategy)
  • 88.1% of Shoppers plan to spend about the same or more than 2016. (CPCStrategy)
  • 32% of shoppers price check products on their mobile phones while in-store. (CPCStrategy)

With so much emphasis placed on the holiday season it can be easy to become overwhelmed. Here are some holiday marketing ideas you can use to kickstart the holiday marketing season during your off season.

Holiday Marketing Ideas:

1. Start early and create a promotional schedule

This is important simply because it works. When you map out the weeks leading up to and through the holidays it is saves time and effort as the days get busier. Use our holiday calendar which lists all the holidays from September through the end of the year to help you appropriately plan your holiday campaigns.

Make sure your marketing messages don’t get stale. Create a holiday-themed plan to roll out on your website or social media channels at least a couple times a month. Keep ads looking new and fresh by making low-effort changes and adjusting old concepts.

2. Make your accounts festive and spread holiday cheer!

Update your website and social media accounts to be more festive. 80% of shoppers compare prices online before shopping in stores. It is shocking how simply changing an image can make your brand more relevant during the holiday season.

Thank your customers for their business throughout the year send a thoughtful holiday greeting. Demonstrate that you have the holiday spirit and are excited about the gift-giving season.

3. Run a Holiday-themed promotion

Create a sweepstakes or contest to capitalize on online shoppers. A holiday-themed promotion is a great way to gather emails while engaging your audience. A creative sales contest is a great way to reach your market without advertising and helps to keep your business top-of-mind during the holidays. There are many different holiday promotion ideas to use that can work for your business. Come up with exclusive prize ideas to cross-promote your contest on your website, social media and email. Two of the most successful holiday promotions are through sweepstakes and photo contests.

Running a holiday-themed promotion will allow you to reach more customers while increasing your social exposure. Set a goal for your promotion and determine the best type of promotion for your business. Every time you run a sweepstakes or contest you increase exposure for your business which helps to increase new customers and build your email database. Holiday promotions will help capture customer attention at the time you want it most while generating buzz around your brand.

4. Show appreciation to loyal customers

Many retailers offer discounts during the holiday season, but don’t spend the time creating a personalized email to those most loyal. Reward your best customers with a special holiday discount, early access to sales or a first look at new products. Personalize your ads by segmenting your audience into different groups based on products and interest.

It has become increasingly important to market your business through shoulder season. However this can also be the best time to take advantage of the slower times and prepare for the upcoming holiday season.

Start now and see how your marketing plan can be successful through the end of the year.

Download the 2017 Holiday List

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Sophie Sunderland

Written by Sophie Sunderland

Sophie Sunderland is a marketing insights manager. She is interested in data and how data can be used to improve marketing efforts both internally and for our customers. When she’s not looking over data you’ll find her enjoying the outdoors and hiking with her dog.

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