Marketing Strategy Blog

Does your business have a PR strategy?

By Lauren Glendenning January 14, 2021

From earned media coverage to tried-and-true paid models, your business needs to communicate..

Generate Qualified Leads With Contests & Promotions

By Matt Chaney January 12, 2021

There is one universal truth for small business owners and operators of all sizes: they are all..

Promotions, Contests & Sweepstakes: A Better Way to Engage Your Audience

By Matt Chaney December 16, 2020

Businesses are increasingly looking for campaign ideas that drive tangible results and increase..

Small Business Saturday: It's a Big Deal

By Valerie Richardson November 10, 2020

As the COVID-19 pandemic continues to impact local economies, it's more important than ever for..

Tips for Adding a Unique Brand Voice to your Holiday Social Media Campaigns

By Brook Bentley November 3, 2020

There is no denying that during this time of year, brands embrace holiday marketing campaigns..

What's the Difference Between Direct and Organic Sources of Website Traffic?

By Tom Harbert September 3, 2020


Said simply: “Organic” search traffic is from users who clicked a link on a search engine like..

How to use brand storytelling to build relationships

By Lauren Glendenning August 26, 2020

By connecting with your audience and providing value to their lives, your brand is more likely..

Why Google My Business is Important for Local SEO

By Zephen Guthrie August 10, 2020

Many local businesses compete online everyday for an opportunity to provide their products and..

5 Steps to Get Started with Email Marketing Automation

By Kelly Geary July 27, 2020

Email has become a staple of the marketing strategy for many businesses. It's a cost-effective..

Why you should use location-based marketing

By Lindsay Porter July 13, 2020

When you’re a kid on a family road trip, watching for the approaching billboard signs provides..

How small businesses can take advantage of busy tourism season

By Lindsay Porter July 8, 2020

If your business is in a popular tourist destination, you might not be the main attraction in..

5 steps to creating buyer personas

By Lindsay Porter July 7, 2020

As a local business owner, you might know all of your customers by name. That’s great! That will..


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