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12 tools to help improve your website SEO

When it comes to SEO tools, there are a ton out there.

SEO stands for Search Engine Optimization, and improving the SEO on your website means you will rank higher in search engine results when potential customers search for keywords related to your business.

If you’re not an SEO whiz, that’s OK! Don’t miss our practical guide to winning at SEO, but like we said, there are a lot of tools that can help improve the SEO on your website immediately.

Let’s look at 12 of them (in no particular order).

Google’s Webmaster Tools

Since Google is the No. 1 search engine on the internet, it certainly makes sense to check out the variety of free tools they offer.

Specifically, the Fetch as Google tool lets you view a URL as Google sees it. This helps with troubleshooting poor SEO performance and improve for better results.


Raven Tools

Raven’s website auditor offers a list of SEO problems that may be holding your website back from better performance, as well as gives an actionable checklist of suggestions that can make your website better.

Raven offers a free trial is a paid platform.


Plug In SEO

With Plug In SEO, you can “check an unlimited amount of pages for SEO problems, speed and blog. Each check includes detailed fix instructions.”

The tool’s goal is to fix SEO problems and improve your website’s SEO.

You can check an unlimited amount of pages for SEO problems, speed and blog. Each check includes detailed fix instructions. We’re here on support to point you in the right direction to fix SEO problems and improve your SEO.

You can opt for free or paid versions of this SEO tool.


WooRank Chrome extension

The SEO Analysis and Website Review by WooRank is a free Chrome extension that analyzes the website you’re currently visiting in your browser and generates a report to highlight any issues impacting the reviewed site's accessibility, readability, usability and findability.

You also can check out the full WooRank platform.


SEO Site Checkup

SEO Site Checkup can perform a website analysis, explaining how well your website is performing, as well as how optimized it is for SEO. While it offers various free tools, the larger features are paid (but do have a free trial available).

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Found's SEO Audit Tool

The SEO Audit Tool on Found identifies common SEO issues on a website, including technical issues, such as domain canonicalization and XML sitemaps; content issues, such as keywords found on the page and in metadata; and external link analysis.

It’s also free to use.

found seo monitoring tool


Seobility checks your website by crawling all linked pages. “All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section.” 

A single webpage can be checked for free.


Site Analyzer

You can get a complete diagnosis of your landing pages regarding content, keywords, design, performance and accessibility with Site Analyzer so that you can analyze and optimize your website.

While it is a paid platform, you can try it for free.


HubSpot Website Grader

The Website Grader is a HubSpot tool originally launched in 2006. It’s free and analyzes your website’s speed and overall SEO performance. It also will rate your website’s mobile-friendly responsiveness.

All you have to do is provide your email for the report.

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Yoast SEO WordPress plug-in

The Yoast SEO WordPress plug-in is both free and popular on WordPress. It offers both an SEO analysis, which optimizes content for SEO purposes, and a readability analysis, which promotes writing easy-to-digest content for visitors and search engines.


Moz's Pro Tools

Moz offers a variety of free tools, including a keyword explorer, a link explorer and a domain analysis, among others.

Moz also has a pro version of its offerings that have different pricing levels but also a free trial to start out.

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These examples specifically help you rank higher in search engine results. There also are SEO-related tools that help you discover relevant keywords and check backlinks in particular.

See how Swift Local Solutions helped a marijuana dispensary increase its page views 163% year over year by utilizing organic and local SEO. Contact a marketing specialist today to better understand how you can improve your website’s SEO and get a few tips that you can try yourself



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