Did you know that most blog posts only have a shelf life of three days? If you’re anything like me, it probably took you much longer than three days to write, edit, and optimize your post before you hit publish. So how can you be sure that you’re correctly positioning and promoting your content to help extend the shelf life? One easy way is with smart image design.
At Inbound 2016, Pag Fitzgerald gave a presentation called DIY Design: How to Design Compelling Visual Content for Your Blog. In it, she explained how images are the new CTA for your blog posts, and by effectively adding imagery to your content you can help encourage shares by your audience and create a CTA for your content. Here are four ways to help drive additional traffic to your blog posts with smart image design.
#1: Use Images as a Brand Extension
Images are a reflection of your brand, so be sure to use them as such. When creating your graphics or posting images choose consistent filters, add your business logo, and even add any company colors to all your images so you can create a cohesive experience for your reader. The ultimate goal is for the brand to be so apparent that anyone who sees an image will know it is your content, and they will trust it immediately.
#2: Use Images to Add Value
Images can add context to your content and help readers retain information. By creating an infographic you can easily create understanding for large datasets. A quote graph is another example of something that generates large engagement. Pull out a particularly meaningful quote and create an image that encourages sharing. Or, if you have given a presentation host the content on slideshare and use the slides as images to break up your blog copy.
GIFs, while often silly, can add emotion to your content. If you are trying to relay the tone to your audience these graphics may be the best for your post.
#3: Plan a Visual Marketing Plan
Consider how visual different social media platforms have become. If you tried to tweet without an image, would it capture the same attention? What about if you posted to Facebook without an image? Today, a social post without images is almost unthinkable.
So plan ahead! Ensure you’re grabbing attention by taking the time to create graphics in the correct social sizes:
- 1080x1080px - Facebook and Instagram
- 735x1102px - Pinterest
- 500x1000px - Twitter
If you need a great WordPress plugin to help you load images for your blog without slowing down your website, try Social Warfare. This plugin will allow you to customize text for each image that is platform specific which makes it ridiculously easy for customers to share your content!
#4: Share, Share, and Share Again
There is no such thing as over-sharing your content. Remember that the lifespan of content online is only three days, so reposting your content multiple times is the best practice you can have.
Use this social sharing plan to see optimal results:
- Schedule multiple Tweets, both over several days and sprinkled out over weeks
- Post more than once on Facebook and spread this out over several weeks
- Share an image on Instagram and link to your blog in the bio
- Pin your article to multiple boards on Pinterest over time
What other tips do you have for using visuals with your content? Share them in the comments below!