Marketing Strategy Blog

Aspen Square Condominium Hotel Increases Bookings With Targeted Audience Intent Campaign

If you could promote your brand to…

  • People who have visited your website
  • People who are actively searching online for your products and services
  • People who have shown an interest by reading content related to what you sell
  • People who visit physical areas of your choosing around the world

Wouldn’t you be interested in finding out more? Of course you would! That’s exactly what Aspen Square Condominium Hotel did by utilizing Swift Digital’s targeted display advertising through The Aspen Times.

Aspen Square Condominium Hotels wanted to reach out-of-town visitors who travel to the resort town of Aspen. With a goal of increasing brand awareness and boosting lodging bookings, hotel officials moved their traditional ad spend to digital solutions offered by The Aspen Times.

Targeted display advertising proved to be the successful marketing choice because it allowed their business to reach prospective customers on desktop and mobile websites, apps, email and other platforms. The out-of-network ads were delivered on sites across the internet using various methods of targeting to reach more customers ready to book.

Learn More About The Benefits of Targeted Display

Utilizing a 100,000-impression targeted digital campaign, Aspen Square Condominium Hotel improved its organic search visibility by using the following methods of targeting:

Site Retargeting

Reconnect with people who visited your site. This strategy is used to drive more leads by reaching those who’ve visited your website but did not convert. Custom ads are served to these users through desktop and mobile sites to return interested visitors back to your website.

Search Retargeting

This method targets audiences based on previous keyword searches they have conducted on search engines such as Google, Yahoo and Bing. It is similar to retargeting because a display ad is shown only if a user has previously searched for a specific keyword or keyword phase. This strategy aligns search engine marketing (SEM) and display advertising, mixing the power of intent with repeated brand exposure.

Mobile Geo-Fencing

The most advanced location-based mobile advertising technology based on specific geographic shapes. This enables marketers to:

  • Target customers who attended specific events within a timeframe
  • Target customers who have previously been to your storefront
  • Target customers who have recently visited a competitor's location
  • Target customers who are within or recently visited a specific Geo-Fence location

Since launching the targeted display campaign, Aspen Square Condominium Hotel has seen a 101 percent increase in online booking revenue. Between February and May, the hotel generated more than double the revenue from online bookings as compared to the same period last year.

Download the full case study to read more about this client's success. Targeted display has proven to be a great method of advertising for many other businesses and industries. Learn how Swift Digital can build a custom campaign to help you reach your target audience and build trust in your brand.




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