Marketing Strategy Blog

What is Native Advertising?

Native advertising is a version of a paid advertising that matches the..

Marketing Strategy, Digital Marketing

Living in a city with so many options, I often find myself scanning through the local reviews when..

Small / Local Business, Marketing Strategy

There are many perks to living in a small mountain town such as Vail or Breckenridge, Colorado...

Small / Local Business, Marketing Strategy, Digital Marketing

Did you know almost half of small-business owners attempt to handle their marketing efforts on..

Small / Local Business, Marketing Strategy, ROI and Analytics

Swift Local Solutions is now offering a free website analysis tool, which provides businesses..

Digital Marketing

For most marketers, a great measure of success is new customer acquisition. But we must remember..

Marketing Strategy, Digital Marketing

It is often in life that people think more equals better. In a marketers world, more traffic, more..

Marketing Strategy, Digital Marketing, ROI and Analytics

Optimizing your website to generate leads is a no-brainer. The goal of any business website should..

Marketing Strategy, Digital Marketing, Creative / Design

Around 25% of your email marketing list will drop off each year and email engagement is a very..

Marketing Strategy, Digital Marketing

If you could promote your brand to…

Digital Marketing, Industry Specific, Case Study

What is PPC?

PPC, or pay-per-click, gets mentioned a lot in the digital advertising world, but what..

Small / Local Business, Digital Marketing, Targeted Marketing

Ever heard of the 80/20 rule? Named after the Italian economist Vilfredo Pareto, who observed that..

Marketing Strategy, ROI and Analytics