Marketing Strategy Blog

Lauren Glendenning

Does your business have a PR strategy?

From earned media coverage to tried-and-true paid models, your business needs to communicate often..

How to use brand storytelling to build relationships

By connecting with your audience and providing value to their lives, your brand is more likely to..

With native advertising, trustworthiness brings brand lift and purchase intent

A headline that came out of last year’s Ad Age Digital Conference concisely sums up the value of..

Native Advertising Articles Pair Perfectly with Newspapers

With savvy consumers looking for trust and credibility in brands, advertisers are finding that..

Native Advertising Examples That are Engaging, Informative, and Get Read

Native advertising’s secrets for success aren’t secrets at all. With compelling, engaging,..

Native Ads and Magazines: A Perfect Marriage

Winter magazine season is upon us. With the changing of the seasons comes the time of year that..

Native Advertising Results: Brand Lift, Brand Loyalty, Greater Purchase Intent

In the world of native advertising, which includes sponsored content, branded content, and various..

When Creating Effective Native Advertising, Ask Yourself This: Would You Consume This Type of Content?

In native advertising, direct sales might not happen immediately, but they will happen eventually...

Not Sure Which Stories to Tell in Your Native Content Ads? Just be Authentic

Good storytelling isn’t all that complicated when the message is authentic. But when you're running..

Native Advertising: Examples of When this Makes Sense for Your Business, and When it Doesn’t

With the rise of native advertising, small business owners are becoming increasingly familiar with..

In Native Advertising Discussions and Content, Speak in Layman’s Terms

It’s likely that you’ve never heard someone use the term “thought leader” in everyday life, but..


Recent Posts

Subscribe to Blog