Marketing Strategy Blog

Lindsay Porter

Why you should use location-based marketing

When you’re a kid on a family road trip, watching for the approaching billboard signs provides..

How small businesses can take advantage of busy tourism season

If your business is in a popular tourist destination, you might not be the main attraction in..

5 steps to creating buyer personas

As a local business owner, you might know all of your customers by name. That’s great! That will..

Event marketing 101 — getting started with events

In the wide world of marketing opportunities for small businesses, event marketing is the cream of..

How to generate more leads for your real estate business with long-form content

Long-form content marketing sounds scary and time-consuming, but it’s really a minor extension to..

10 ways to make social media work for you

I wish I could give you a copy of our social media plan as a guide for success. But just as every..

Content marketing for real estate - 6 must haves

Most real estate professionals know how to promote individual properties for sale. The framework..

How to beef up your content marketing strategy using native advertising

Native advertising is not new, but it’s still not a standard practice for many businesses. However,..

How to Promote Nonprofit Events with Little or No Budget

As a nonprofit organization, the goal of your event is probably to raise money for your services,..


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