Marketing Strategy Blog

Sophie Sunderland

Key Benefits and Examples of a Data-Driven Marketing Strategy

By Sophie Sunderland December 14, 2017

Data-driven marketing is a term that you hear marketers use more and more. It has become a..

What is Customer-Centric Marketing and How You can Start Your Customer-Centric Journey

By Sophie Sunderland October 31, 2017

Finding new ways to increase revenue is always top of mind, especially to sales teams. As..

Use the Off-Season to Kickstart Your Holiday Marketing Ideas

By Sophie Sunderland September 26, 2017

The first day of fall has already come and gone. If you haven’t started thinking about your..

What is Behavioral Segmentation and Why Should You Use It?

By Sophie Sunderland August 3, 2017

Customer demand for customization has continued to increase in all industries. If any of your..

Send Marketing Emails Effectively: Promotional Email Tips for Small Businesses

By Sophie Sunderland June 23, 2017

Promotional emails are a great way to generate revenue for your business, and for good reason...

The Value of Customer Loyalty and Retention

By Sophie Sunderland April 18, 2017

Retention marketing has traditionally taken the backseat to acquisition efforts. Many businesses..

A Beginners Guide to Email Segmentation Strategy

By Sophie Sunderland March 28, 2017

If you are new to email marketing you may not know that email segmentation is one of cheapest..


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