A content strategy is key for any business wanting to establish a credible online footprint. It not only attracts potential customers but if implemented correctly you can also position your business as an industry leader. But almost as important is ensuring that you have an effective and well-organized content calendar.
As the facilitator of the content calendar for Swift Local Solutions, I know a thing or two about what it takes to stay organized. And since I built my entire calendar from the ground up, I was able to consider all steps necessary for a content calendar and include some elements that you may not otherwise find in a content calendar. Here are four great tips you can use to create your own content calendar for your small business.
1: Establish your Posting Schedule
How often do you want to publish your content? Aiming for consistency is key as you begin to consider your overall content strategy, and the main reason you would want to keep a content calendar.
Strive for quality over quantity. Your audience will likely value well written and thoughtful content over posts that are rushed and thin information. Once you decide on your posting schedule, begin to schedule the posts out to fall in line with this cadence.
2: Choose Your Topics and Keywords
A content calendar is a great way to plan ahead with your topics and plan keywords that you want to target. So set up your calendar to include a column that houses this information. Not only can this help ensure that your targeting keywords that your audience is searching for, it can also be used in the future for your SEO strategy.
3: Promote your Post: Email & Social Media
Promoting your content to your audience is key to gaining traffic to the content. This means that you should layer in email and social media as part of your overall strategy. Further, re-promoting your content can help it be seen by additional audiences who have missed it when it was new.
One of the first steps for a social media posting calendar is to add the major holidays. Then, research some of the fun holidays (think National Talk Like a Pirate Day) that are relevant to your industry. Having these outlined in advance can help you stay organized as you schedule your posts out.
For me, combining the social media calendar into the overall content calendar really helped me stay organized. I have the dates my new content is going live and the scheduled posts in one place so I’m not constantly jumping between windows. Doing the same for email newsletters can also help you stay organized.
4: Stay Organized
I think it goes without saying that a well-designed content calendar will save you hours of time in the long run. You’ll be able to schedule out posts and give your writer's longer deadlines, plan content based off seasonal trends, and easily move deadlines if necessary. So for this reason, there’s no one-size-fits all approach. Design something that will help you!
By creating your content calendar in a Google Doc, or other shareable document, you can also give those on your team a look into the upcoming plans. This insight can help everyone be accountable for the content posts they committed to.
What other tips do you have for creating a content calendar? Share them in the comments below!