Fall is officially in the air, and this time of year always makes me think about transitions. This season marks the beginning of the end of the year, and it also marks the beginning of the holiday season for many Americans.

For small business owners, this is also an important time of year. The fall season marks the beginning of the holiday season, and also the end of the fiscal year for many. It’s time to start planning the next year's budget, ensuring your inventory and stores are ready for the upcoming holiday season, and creating and maintaining a marketing and promotion strategy.

If you’re struggling to find some balance between all these tasks and find some fall promotion ideas, we’re here to help. Here are four upcoming holidays you can tap into with events and promotions.

Fall: September 22

Fall itself is a great promotional strategy for small businesses. Think about how your company aligns with the season and the kinds of ways your target audience interact with the season. If your business is involved with outdoor recreation featuring the outdoor activities you can do during the fall months is important. Or, focus on the seasonal inventory that will benefit your customers.

Cat Day: October 29

Cat lovers unite on October 29 to post pictures of their furry friends. How can you use this unofficial holiday to your advantage? Tap into the passion these pet owners feel for their companions by promoting any cat-themed inventory, hosting events with cat themes, or even holding a contest that highlights cats.

Halloween: October 31

Halloween has become synonymous with horror or candy, but many individuals identify with this holiday and go all out celebrating it. Halloween lends itself well to business-hosted events: turn your business into a haunted house for a night, host a scary movie, or hold a costume contest for customers who come to your store dressed up on the day of the holiday. If your town hosts a safe trick or treating event, you may also consider participating.

Daylight Savings Ends: November 5

While this practice isn’t held in every state, most will fall back and gain an hour on this day. Offering a special coupon or promotion tied to this day (or weekend) can encourage foot and website traffic to your your business in a fun way. Position this in a fun way tied to the extra time most will gain this Sunday.

Looking for other holiday promotion ideas? We have you covered. Download our 2017 Holiday List for Small Business Owners today to find the holidays that are perfect for your business to celebrate.