Video Content That Improves Engagement

A strong social media presence is a necessity for businesses to survive nowadays. In the past few years, social media marketing has grown steadily and it isn’t slowing down anytime soon, which is why it’s important for businesses to keep up with the times.

The growth of video content on social media has exploded in the recent years. Branded video content has increased by 99% on Youtube and 285% on Facebook.

Video content is highly shareable and it is an effective way to reach an audience. A video tweet on Twitter is 6x more likely to be reposted than a photo tweet.

Instagram recently released a new long-form video feature called IGTV. Unlike the usual format of video (which is landscape), IGTV videos are vertical.

Big brands such as Chipotle and Netflix jumped in on IGTV almost immediately. Chipotle released a short video showcasing their endless array of delicious meals whereas Netflix took a different approach and released an hour-long video of Riverdale star, Cole Sprouse eating a burger.

Don’t let the big names intimidate you. A lot of small businesses are currently using IGTV to market their brand by releasing videos of product demonstrations, tutorials and even Q&A sessions.

A woodworking store in Canada called Blackforest Wood & Co. releases weekly videos called Wood Wednesday where they teach viewers about different types of wood.

They also use IGTV to showcase the process of making their wooden tables, show a compilation of resin pouring videos, and answer customers’ questions.

IGTV is a great place to start releasing video to your audience and the best part is, you don’t have to spend any time finding any viewers since IGTV channels are integrated with Instagram accounts.

For more information on how to use this new feature on Instagram, check out this infographic below!