Where and How To Best Use CTA Banners
PLUS+ The Best FREE Platform To Create Them
Signature call-to-action banners are a great tactic with a number of potential uses. Within all outbound content campaigns, you should include a clear call-to-action (CTA) banner.
With so many types and styles of content saturating people’s brains every second of the day, you have to take full advantage of the few moments when you fully engage a user. If you have their attention, utilize it!
One of the best ways to push an engaged user one step further down the funnel is to include a CTA banner. One of the best locations for a CTA banner is at ‘the end’...whether that is at the end of a blog, or a landing page, or even at the bottom of an email. Studies have shown that the most successful CTA banners are not only at ‘the end’ of things but also are most successful when created in a horizontal graphic.
EMAIL CTA BANNER
Although outbound email content is meant to be clear and concise, it can also be a great place to utilize a CTA banner. Patagonia used the below CTA banner at the very end of their personalized email that was sent to share their ‘top reviewed styles from customers like you’. This CTA banner aims to move an existing customer one step closer to another purchase.
Another great use for CTA banner’s within an email is to create an eye-catching graphic for the email header. People respond better to images as opposed to text-heavy content. In order to initially grab your viewers attention, use a CTA banner to start off the email campaign as seen in the samples below. This style of CTA banner aims to start a viewer on the buyers journey.
BLOG PAGE CTA BANNER
A blog is another place where, once a viewer is reading, you have their attention and should take full advantage. Include a CTA banner at the end of your blog with a related offer. For example, one of Hubspot’s many great blogs discusses 12 different email tactics. The below graphic is a perfect CTA banner as it offers even further email marketing strategy and knowledge for the viewer to utilize. This tactic aims to maintain a contacts engagement by stimulating their interests. This is part of the nurturing stage of the sales funnel and is also a strategy allowing for great organic engagement.
LANDING PAGE CTA BANNER
One last ideal location for a CTA banner is at the end of your landing page. If you use the email workflow consisting of email, landing page, form and thank you page, you can assume that you have an engaged user once they click your initial email CTA and begin the marketing funnel. You are likely to have success in placing a CTA banner on either the landing page or the post form thank you page. Below is a sample of a ‘thank you - landing page’ CTA banner where an engaged user is presented with a new offer to continue their engagement to the next level.
One of the best parts of utilizing CTA banners to help grow your business is that we know of a fabulous and FREE tool that allows for quick and easy CTA banner creation. Canva was thought up in 2012 by Melanie Perkins and Cliff Obrecht and it was initially used to easily create yearbooks for students and teachers. Since then, Canva has grown into a robust and user-friendly platform allowing for a variety of content designs from social media posts, CTA banners, email headers, ebooks, infographics and much much more!
Knowing how impactful CTA banners can be and how easy (and FREE) Canva is….what are you waiting for? Get logged into canva and start utilizing CTA banners throughout your inbound and outbound content today.