The holiday season is approaching, and the late-summer is the time to begin planning your strategy for this notoriously busy time of year. Everything from checking your inventory to creating a calendar can help you properly plan. If you’re looking for us to name a holiday that is associated with big sales, quarter four has several.Pre-planning before the season hits can also help you create a comprehensive promotion plan for your holiday marketing strategy. If you’re searching for holiday promotion ideas, we have seven you can use that aren’t tied to official holidays and can be modified to drive sales and generate interest.
First Day of Fall
The first day of Fall is on September 22 and calling out this official change of the season is an easy way to jumpstart your holiday season. Whether you want to offer a coupon code to encourage shopping, send a promotion featuring your seasonal merchandise, or even host an event that is fall themed, this day provides a variety of opportunities to any business.
Black Friday is well-established as one of the biggest shopping days of the year. In fact, the best Black Friday campaigns are started months in advance (Target is just one example). With something so well known, it makes sense to include this in your overall strategy.
To help attract shoppers, think about unique offers your business can offer. This could be a special in-store event or demo, or even a timed shopping offer.
Small Business Saturday
Started in 2010, Small Business Saturday is an ever-growing day where shoppers are encouraged to buy from local stores and support their communities. In 2016 shoppers spent a reported $15.4 billion in stores across the country.
Don’t miss out on the revenue available to your business! Add this day into your holiday promotional efforts. Landing a day after Black Friday, if your store is participating in both make sure to keep the offers separate and different. Offering savings to those who buy early in the day or giving a free gift with a dollar purchase amount are two tactics I’ve seen that work well and can help your business stand out.
Cyber Monday is another established day in the holiday shopping cycle. If your brick and mortar store has a website, you may consider offering an additional incentive to buy online. Just remember to set this day apart and make it different.
12 Days of Deals
This promotion is based off the 12 Days of Christmas, a belief that there were 12 days between when Jesus was born and the arrival of the Wise Men. The main idea is to feature 12 days of different deals, savings, or offers to entice customers.
This promotion tactic offers a lot of creativity for businesses. Pick a single item to promote, give away a gift with any purchase, offer a coupon discount good for one day only, offer a BOGO, host a special event; the sky’s the limit and with 12 days you can do a little bit of everything.
The first day of winter is December 22. Brick and mortar stores have the upper hand with this day to entice shoppers through their doors for any last minute gifts or items they will need to stock up on before the new year. Similar with your Fall promotion, it may be a great opportunity to showcase seasonal inventory and remind your audience that winter lasts longer than the holiday season.
New Year New You
Many individuals keep the practice of taking up new year’s resolutions at the start of the new year. New Year New You is a common campaign that builds off this tradition, with the central message focusing on self-improvement, trying something new, or having a new experience.
How do your products or companies values align with this idea? Focus on the benefit customers can expect to receive to really make this campaign impactful. This may be a great promotional idea for those in more niche industries; financial planning, legal questions, insurance plans: all of these offerings could be promoted under the guise of taking control for the new year.
Are you looking for more holiday promotion ideas for 2017? Download the 2017 Holiday List for Small Business Owners today to get a helpful calendar of all the holidays in quarter 4.