Marketing Strategy Blog

5 Content Strategy Tips To Use When You Have Writers Block


Content marketing is funded on the principle that you write engaging content over, and over, and over again. Day in and day out, you need to produce valuable information using blog posts, white papers, case studies, videos, and more, that your audience will find valuable.

But what happens when you sit down and nothing happens? The beautiful words on the topics you want to share with the world simply aren’t coming.

This is the dreaded writer’s block, and it happens to the best (even me). So how can you break through when you’re on deadline and know that you need to get a new piece of content posted? Here are five steps you can use to make writing content that matches your content strategy a bit easier.

#1: Research is Key

It’s the research that leads to the writing. So the best way to start is to actually stop trying to write something that perfectly aligns with your content marketing strategy and start doing some reading.

I’ve heard it said that being a vigorous reader is important to content marketing, and I can’t agree more! It’s important to know what’s going on your industry so you can report on news and innovations. It’s also important to research trends so you can adequately write about them.

If you’re really stuck on a topic, you may just need a fresh perspective to help give you the jolt you need. So break away, do some searching, and start reading.

#2: Use the Force

I’ve heard that the best way to get started is to begin, and when you’re having trouble writing this is ever so true. One of the reporters calls it “using the force,” meaning you should stop overthinking it and trust that little voice inside you telling you to write. Sometimes you just have to start writing, no matter how bad, and stop editing it before it’s on paper.

Remember that this isn’t the time to try and sound your best. You’ll have time to edit the writing later.

#3: Pause

I like the pause step because it allows me to reset everything about what I’m writing. Sometimes your brain needs to work on problems subconsciously, and giving yourself time between the brain dump and editing can help you continue to refine your content marketing message and the point you’re trying to make.

If you’re under a tight deadline the break doesn’t need to be long. But leaving yourself some time to breath, regroup, and look at your writing with fresh eyes does help.

#4: Cut, Snip & Refine

You’ve gotten started using the tips above, but now it’s time to make your first draft publish worthy. I don’t know about you, but I rarely type something perfectly the first time. I give myself at least one round of revisions. When I’m working on a particularly elusive topic I have a habit of starting completely from scratch.

Whatever your method is to edit your writing, it’s time to really buckle down and make the necessary changes for clarity and correctness.

#5: Get an Extra Set of Eyes

It’s always good to have someone who can review your writing before you make it available for the public. They can help you catch parts that are unclear or confusing as well as fix some common mistakes. Remember that you’ve sat with this concept for a while now, so things may seem clearer to you than others.

Once you’ve checked each step it’s time to rinse and repeat for your next post! What tips or things do you find particularly helpful when you’re writing? Leave them in the comments below!

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