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Marketing Tips for Small Business Saturday & the Holiday Season

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‘Tis the season for increased consumer spending! Quarter four is known as a top revenue quarter, and for this reason many big businesses begin preparing months in advance with their own complete marketing strategy that includes landing pages, email promotions, print advertising and web and social media ads. Some brands even create a completely different website with different user engagement to try and capture that holiday customer.

With all the competition of Black Friday and Cyber Monday, it may seem like it’s too hard for small businesses to compete. But not so fast! Has your business tapped into “Small Business Saturday?”

Started in 2010, Small Business Saturday has become an official day where consumers are encouraged to visit small businesses to make their holiday purchases. In 2015 alone, 23 percent of U.S. adults turned out to shop local during Small Business Saturday.

That’s a trend worth tapping into this year. So how can you make sure you’re maximizing your impact? Here are some marketing tips to get you on the right track for Small Business Saturday, which takes place Nov. 26 this year.  

Engage your Social Media Followers

Your Social Media following presents a unique opportunity for your business to engage with known customers in an intimate and casual way. It therefore makes perfect sense to engage and include them in your holiday plans.

Publicizing any upcoming events tied to the holidays is also made easier with the help of social media. Use your followers as advocates of your brand by creating events they can RSVP to and share with their friends.

Advertise your Offers in Advance of the Holiday

Tease your offers or even offer exclusive discount offers to those who follow you on social media. This messaging is especially important to get out before Black Friday so your offers are top of mind before the big events. Plan ahead by creating special pages on your website weeks in advance to help generate a strong SEO backing, and then re-use that page each year to build domain equity. On this page you can tease offers, post updates, and generate genuine holiday cheer for your customers.

Another great outlet for advertising is local newspapers. Many will have expanded sections for the post-Thanksgiving shopping season. Your local paper may even curate a special page or section dedicated to small businesses in the area. Don’t overlook the power of print!

Create a Unique Experience

Big retailers may be able to discount their products at prices small businesses can’t compete with. However, you can still offer things those large corporate chains can’t.

For one, small businesses have the ability to create a unique experience for their customers. Think outside the box and find a fun way to engage the foot traffic that comes through your front door. Whether it’s a photo booth with fun props, special demos of the products you sell, or hosting a community event inside your shop, these are the memories and experiences that’ll stay with people as they make shopping decisions.

You also have personal connections on your side! Nobody knows who your best customers are better than you, so take this opportunity to reward them. Add a gift as a thank you, or provide something special to these individuals to show them how much you appreciate their support. Nothing guarantees return customers quite like fabulous customer service.

Are you looking for even more Small Business Saturday marketing tips? Download the 2016 Small Business Saturday Shoppers Report from SalesFuel. This 14-page report shares important findings from 2015 you can apply to your business strategy for 2016, ensuring you’re making the most of your holiday season!

 Download the 2016 Small Business Saturday Shoppers Guide

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Ashley Lauwereins

Written by Ashley Lauwereins

Ashley is a creative soul who loves making jewelry almost as much as marketing. With an extensive B2C background and a love of history, she enjoys researching new trends and applying them to get the results her clients desire.

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