Marketing Strategy Blog

What's the Difference Between Direct and Organic Sources of Website Traffic?

By Tom Harbert September 3, 2020

 

Said simply: “Organic” search traffic is from users who clicked a link on a search engine like..

How to use brand storytelling to build relationships

By Lauren Glendenning August 26, 2020

By connecting with your audience and providing value to their lives, your brand is more likely..

Why Google My Business is Important for Local SEO

By Zephen Guthrie August 10, 2020

Many local businesses compete online everyday for an opportunity to provide their products and..

5 Steps to Get Started with Email Marketing Automation

By Kelly Geary July 27, 2020

Email has become a staple of the marketing strategy for many businesses. It's a cost-effective..

Why you should use location-based marketing

By Lindsay Porter July 13, 2020

When you’re a kid on a family road trip, watching for the approaching billboard signs provides..

How small businesses can take advantage of busy tourism season

By Lindsay Porter July 8, 2020

If your business is in a popular tourist destination, you might not be the main attraction in..

5 steps to creating buyer personas

By Lindsay Porter July 7, 2020

As a local business owner, you might know all of your customers by name. That’s great! That will..

Event marketing 101 — getting started with events

By Lindsay Porter July 2, 2020

In the wide world of marketing opportunities for small businesses, event marketing is the cream..

How to generate more leads for your real estate business with long-form content

By Lindsay Porter June 29, 2020

Long-form content marketing sounds scary and time-consuming, but it’s really a minor extension..

The Beginner’s Guide to Instagram Advertising

By Hattie Rensberry June 24, 2020

What is Instagram?

Instagram is a social media platform owned by Facebook which is based..

What is a sitemap and is it helping your SEO?

By Caren Roblin June 22, 2020

You’ve likely heard it before: SEO is a vital component to drawing visitors to your website.

10 ways to make social media work for you

By Lindsay Porter June 17, 2020

I wish I could give you a copy of our social media plan as a guide for success. But just as..

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