Marketing Strategy Blog

Repurposing Blogs

Update Existing Content To Grow Engagement

If your blog's conversion rates are falling short, try repurposing some existing blog content in order to improve engagement. When your blog is obtaining traffic yet the bounce rate is low and no one seems to be clicking your CTA or engaging further with your content, it is time to rework your content. This is an effective tactic as it typically takes less time than the original creation of the blog. Learn several ways to repurpose your blogs and the engagement that they obtain.

Remember Your Audience
As you revisit an old blog, try to add in a new email targeting your specific audience and the decision makers in that field. Ensuring your content is not only reaching the right people in the right places but also is answering a question or problem for that person is vital to ensuring you actually see an increase in engagement. Sometimes, just having a fresh mind is enough to allow a digital marketer to refresh and enhance existing content so that it even more directly serves that marketers goals.

Embed Additional Video or Infographic Content
Another great way to improve your blog’s conversion rate is to embed video or another type of graphic content. Considering that more video content is uploaded in 30 days than the major US television networks have created in 30 years make one realize the great impact that embedded video could have on the success, engagement and conversion rates of your blog. Video content can serve a variety of needs from building your brand, demonstrating your point or even engaging a new set of contacts who think and digest content in different ways. Video has proven to drive a 157% increase in organic traffic from SERP’s.

Create A Web of Links To Other High-Level Content
One final proven tactic to revamp your existing blog content is to add more links to other high-level content. It is crucial to have hyperlinks to both internal and external content from credible, related contacts and companies. This allows for viewers to easily dig deeper into a web of content that further answers their question or meets their needs. An example of a great way to include links to high-level content is to offer the reader a chance that they cannot pass up! Perhaps, you could suggest that they check out the top eight blogs for every digital marketer to pay attention to in order to stay on top of their game.

These are just a few tactics you can utilize to revamp, refresh and improve your existing blog content in order to ensure that your company is gaining optimal inbound engagement. Ideally, you will see increased organic traffic, increased engagement and increased conversion rates by simply reworking your existing content to ensure you have taken advantage of every potential blog tactic.


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