Marketing Strategy Blog

The Best FREE Graphics Tool

Improve Your Inbound & Outbound Marketing Content With Canva

Looking for a quick, easy and FREE way to help improve your inbound and outbound marketing tactics? Look no farther than Canva, a versatile platform allowing users to create a variety of social media posts, CTA’s, email headers, infographics, ebooks and much more. 

Whether or not you are a tech-savvy person, this platform is so user-friendly and simple that just about anyone can use it to better their business.

Created in 2012 by Melanie Perkins and Cliff Obrecht, Canva was initially a platform used to easily create yearbooks for students and teachers. Since its launch, Canva has grown into a robust and extremely user-friendly platform that allows for a variety of graphically designed content.

For your outbound emails, it is always wise to utilize a graphic with a clear CTA in order to catch the attention and engage your reader. People respond and relate better to a graphic than to a text-heavy piece of content. Canva offers a variety of pre-made templates along with endless customization options to help you get your message across clearly.

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Email headers are one of my most used templates as I like to have an eye-catching graphics at the top of outbound email campaigns. I also like to include CTA banners in many pieces of both outbound and inbound content because CTA banners can be used to support a variety of marketing strategies.

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Canva also offers a great selection of pre-made templates for social media posts. From Facebook and Twitter to Pinterest and Instagram, you can select a template with endless customization options. Canva also has their templates accurately sized for each different social media platform making posting easy and streamlined.

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Pinterest Graphic

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Twitter Post


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Instagram Post


Canva also has a variety of marketing material templates such as posters, flyers, brochures, gift certificates, banner ads and more. It also offers a wide variety of blogging and ebook templates allowing you to quickly and easily create quality infographics to better express your point or to create supplementary graphics to better your blog content.

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With so many diverse options and everyone’s favorite price tag (FREE), CANVA is a must-use tool for any digital marketing looking to enhance their inbound and outbound engagement. Get the right info, to the right audience, in the right way and grow your business today!

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