Marketing Strategy Blog

Generate Qualified Leads With Contests & Promotions

By Matt Chaney January 12, 2021

There is one universal truth for small business owners and operators of all sizes: they are all..

Promotions, Contests & Sweepstakes: A Better Way to Engage Your Audience

By Matt Chaney December 16, 2020

Businesses are increasingly looking for campaign ideas that drive tangible results and increase..

Small Business Saturday: It's a Big Deal

By Valerie Richardson November 10, 2020

As the COVID-19 pandemic continues to impact local economies, it's more important than ever for..

Tips for Adding a Unique Brand Voice to your Holiday Social Media Campaigns

By Brook Bentley November 3, 2020

There is no denying that during this time of year, brands embrace holiday marketing campaigns..

What's the Difference Between Direct and Organic Sources of Website Traffic?

By Tom Harbert September 3, 2020

 

Said simply: “Organic” search traffic is from users who clicked a link on a search engine like..

5 Steps to Get Started with Email Marketing Automation

By Kelly Geary July 27, 2020

Email has become a staple of the marketing strategy for many businesses. It's a cost-effective..

Why you should use location-based marketing

By Lindsay Porter July 13, 2020

When you’re a kid on a family road trip, watching for the approaching billboard signs provides..

What is a sitemap and is it helping your SEO?

By Caren Roblin June 22, 2020

You’ve likely heard it before: SEO is a vital component to drawing visitors to your website.

10 ways to make social media work for you

By Lindsay Porter June 17, 2020

I wish I could give you a copy of our social media plan as a guide for success. But just as..

How to analyze your Facebook ad results

By Caren Roblin June 10, 2020

Congratulations! You’ve published your first Facebook ad! Now, it’s time for the most important..

A step-by-step guide to optimizing your LinkedIn Company Page

By Caren Roblin June 8, 2020

With more than 30 million companies establishing a presence on LinkedIn, it makes sense to..

Marketing Audits: What are they, and how can you perform one?

By Hattie Rensberry June 3, 2020
No doubt in your research or discussion with colleagues you have heard the term marketing audit...

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