Marketing Strategy Blog

Generate Qualified Leads With Contests & Promotions

There is one universal truth for small business owners and operators of all sizes: they are all..

Promotions, Contests & Sweepstakes: A Better Way to Engage Your Audience

Businesses are increasingly looking for campaign ideas that drive tangible results and increase..

Small Business Saturday: It's a Big Deal

As the COVID-19 pandemic continues to impact local economies, it's more important than ever for..

Tips for Adding a Unique Brand Voice to your Holiday Social Media Campaigns

There is no denying that during this time of year, brands embrace holiday marketing campaigns and..

What's the Difference Between Direct and Organic Sources of Website Traffic?

Said simply: “Organic” search traffic is from users who clicked a link on a search engine like..

5 Steps to Get Started with Email Marketing Automation

Email has become a staple of the marketing strategy for many businesses. It's a cost-effective way..

Why you should use location-based marketing

When you’re a kid on a family road trip, watching for the approaching billboard signs provides..

What is a sitemap and is it helping your SEO?

You’ve likely heard it before: SEO is a vital component to drawing visitors to your website.

10 ways to make social media work for you

I wish I could give you a copy of our social media plan as a guide for success. But just as every..

How to analyze your Facebook ad results

Congratulations! You’ve published your first Facebook ad! Now, it’s time for the most important..

A step-by-step guide to optimizing your LinkedIn Company Page

With more than 30 million companies establishing a presence on LinkedIn, it makes sense to either..

Marketing Audits: What are they, and how can you perform one?

No doubt in your research or discussion with colleagues you have heard the term marketing audit. If..


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