Marketing Strategy Blog

Content Promotion Strategies for Small Businesses

There is no doubt that content is king. Content marketing has become one of the best ways to get..

Native Advertising Results: Brand Lift, Brand Loyalty, Greater Purchase Intent

In the world of native advertising, which includes sponsored content, branded content, and various..

What is Behavioral Segmentation and Why Should You Use It?

Customer demand for customization has continued to increase in all industries. If any of your..

Survival Guide: Driving Digital - How to Survive (Successfully) in the Digital Marketing World [FREE GUIDE]

Marketing and advertising online has expanded greatly in the last few years to encompass a variety..

Featured Snippets: Google Gold in Position 0

5 Tips for Getting More Traffic From Featured Snippets

If you are optimizing your site and your..

When Creating Effective Native Advertising, Ask Yourself This: Would You Consume This Type of Content?

In native advertising, direct sales might not happen immediately, but they will happen eventually...

What is PPC & Why Your Business Should Start Investing Today

What is PPC?

PPC, or pay-per-click, gets mentioned a lot in the digital advertising world, but what..

Four Reasons Social Media is One of the Best Places to Advertise Online

Advertisement ideas for small businesses can be challenging with the power of the internet and..

Social Media Customer Service Best Practices: Treat Them Like They Are There

A customer walks into your business. They have a question. It could be curious, aggressive,..


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