Marketing Strategy Blog

Does your business have a PR strategy?

From earned media coverage to tried-and-true paid models, your business needs to communicate often..

Generate Qualified Leads With Contests & Promotions

There is one universal truth for small business owners and operators of all sizes: they are all..

Promotions, Contests & Sweepstakes: A Better Way to Engage Your Audience

Businesses are increasingly looking for campaign ideas that drive tangible results and increase..

Small Business Saturday: It's a Big Deal

As the COVID-19 pandemic continues to impact local economies, it's more important than ever for..

How to use brand storytelling to build relationships

By connecting with your audience and providing value to their lives, your brand is more likely to..

Why Google My Business is Important for Local SEO

Many local businesses compete online everyday for an opportunity to provide their products and..

5 Steps to Get Started with Email Marketing Automation

Email has become a staple of the marketing strategy for many businesses. It's a cost-effective way..

Why you should use location-based marketing

When you’re a kid on a family road trip, watching for the approaching billboard signs provides..

5 steps to creating buyer personas

As a local business owner, you might know all of your customers by name. That’s great! That will..

Event marketing 101 — getting started with events

In the wide world of marketing opportunities for small businesses, event marketing is the cream of..

How to generate more leads for your real estate business with long-form content

Long-form content marketing sounds scary and time-consuming, but it’s really a minor extension to..

The Beginner’s Guide to Instagram Advertising

What is Instagram?

Instagram is a social media platform owned by Facebook which is based primarily..


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