Said simply: “Organic” search traffic is from users who clicked a link on a search engine like..

Digital Marketing, ROI and Analytics

Congratulations! You’ve published your first Facebook ad! Now, it’s time for the most important..

Digital Marketing, ROI and Analytics

On one of the world’s top social networks, Facebook ads can be both an appealing and intimidating..

Digital Marketing, ROI and Analytics

Have you ever wondered how effective your efforts are at driving customers to your website? You..

Digital Marketing, ROI and Analytics

Would you like to know how to make a custom report in Google Analytics? Custom reports of the data..

ROI and Analytics

What Are Metrics and Why Do They Matter? 

How do marketing professionals know that their strategies..

Digital Marketing, Targeted Marketing, ROI and Analytics

Did you know almost half of small-business owners attempt to handle their marketing efforts on..

Small / Local Business, Marketing Strategy, ROI and Analytics

Do you know your perfect target audience? Do you know who you’re trying to reach with your..

Digital Marketing, ROI and Analytics

It is often in life that people think more equals better. In a marketers world, more traffic, more..

Marketing Strategy, Digital Marketing, ROI and Analytics

With all the advancements in technology and data collection today you may think you have a pretty..

Marketing Strategy, ROI and Analytics

Ever heard of the 80/20 rule? Named after the Italian economist Vilfredo Pareto, who observed that..

Marketing Strategy, ROI and Analytics