Marketing Strategy Blog

What's the Difference Between Direct and Organic Sources of Website Traffic?

Said simply: “Organic” search traffic is from users who clicked a link on a search engine like..

How to analyze your Facebook ad results

Congratulations! You’ve published your first Facebook ad! Now, it’s time for the most important..

How to troubleshoot your Facebook ads for better results

On one of the world’s top social networks, Facebook ads can be both an appealing and intimidating..

What are Google UTM parameters and why are they important?

Have you ever wondered how effective your efforts are at driving customers to your website? You..

How to create a custom report in Google Analytics in just four steps

Would you like to know how to make a custom report in Google Analytics? Custom reports of the data..

The Old Adage - What Gets Measured Gets Managed 

What Are Metrics and Why Do They Matter? 

How do marketing professionals know that their strategies..

How To Use Marketing To Attract NEW Customers & Retain Your Existing Ones

Did you know almost half of small-business owners attempt to handle their marketing efforts on..

Next Level Targeting: Utilizing Intent Data to Reach the Right Audience

Do you know your perfect target audience? Do you know who you’re trying to reach with your..

5 Metrics That DON’T Matter

It is often in life that people think more equals better. In a marketers world, more traffic, more..

Step 1 to Marketing ROI: Understanding Your Best Customers

With all the advancements in technology and data collection today you may think you have a pretty..

5 Marketing KPI’s Your Boss Wants to Know

Ever heard of the 80/20 rule? Named after the Italian economist Vilfredo Pareto, who observed that..


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