Marketing Strategy Blog

Does your business have a PR strategy?

From earned media coverage to tried-and-true paid models, your business needs to communicate often..

Small Business Saturday: It's a Big Deal

As the COVID-19 pandemic continues to impact local economies, it's more important than ever for..

Why Google My Business is Important for Local SEO

Many local businesses compete online everyday for an opportunity to provide their products and..

5 Steps to Get Started with Email Marketing Automation

Email has become a staple of the marketing strategy for many businesses. It's a cost-effective way..

How small businesses can take advantage of busy tourism season

If your business is in a popular tourist destination, you might not be the main attraction in..

Event marketing 101 — getting started with events

In the wide world of marketing opportunities for small businesses, event marketing is the cream of..

The Beginner’s Guide to Instagram Advertising

What is Instagram?

Instagram is a social media platform owned by Facebook which is based primarily..

Web Design 101: Tips for small businesses

Websites are now necessary for demonstrating your company’s technological literacy, and providing a..

A step-by-step guide to optimizing your LinkedIn Company Page

With more than 30 million companies establishing a presence on LinkedIn, it makes sense to either..

Building Reviews For Your Restaurant

Everyone enjoys a good restaurant meal from time to time, and now that the COVID-19 restrictions..

The Basics of Marketing to Tourists

Traveling in our world is easier than ever. Many Americans own a car and are constantly bombarded..


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