Marketing Strategy Blog

How small businesses can take advantage of busy tourism season

By Lindsay Porter July 8, 2020

If your business is in a popular tourist destination, you might not be the main attraction in..

5 steps to creating buyer personas

By Lindsay Porter July 7, 2020

As a local business owner, you might know all of your customers by name. That’s great! That will..

Event marketing 101 — getting started with events

By Lindsay Porter July 2, 2020

In the wide world of marketing opportunities for small businesses, event marketing is the cream..

Display Advertising 101

By Zephen Guthrie March 18, 2020

Digital advertising spending, which includes desktops, laptops, and mobile devices, is the..

Lead Nurturing Strategies to Retain Your Customers

By Janie Viehman January 14, 2020

Most business owners are aware that it's easier to retain existing customers than to generate a..

Grow Your Reach with IGTV

By Swift Local Solutions July 25, 2018

Video Content That Improves Engagement

A strong social media presence is a necessity for..

Best Tactics For Lead Generation

By Janie Viehman June 14, 2018

The Top Marketing Tactics To Generate Leads

Lead generation is the process of attracting and..

Cluster Topics Versus Keywords

By Janie Viehman May 31, 2018

Best Practices For Growing Engagement With Topic Clusters

In our ever-evolving digital world, it..

The Importance Of Subject Lines

By Janie Viehman May 25, 2018

Optimize Subject Lines for Improved Engagement

Outbound Marketing | Quality Before Quantity

By Janie Viehman April 9, 2018

Email Marketing Tactics That Ensure Engagement

As everyone’s inboxes become piled high with..

The Old Adage - What Gets Measured Gets Managed 

By Kate Isaacson March 30, 2018

What Are Metrics and Why Do They Matter? 

How do marketing professionals know that their..

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